Totally out there experience:

HISTORY CHANNEL: THE UNIVERSE

This flash minisite features a 3D Tour of the Solar System built using Flash as well as video content, image galleries, screensavers, and two unique games for the 17 international affiliates in 8 different languages.

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Upload your underwear!

NICKELODEON UK: THOSE SCURVY RASCALS

This BAFTA-nominated TV show about piratin' scallywags on the hunt for underpants where you can watch clips, play our unique game "Gravity Guffs" or upload your own pants design to an interactive image gallery.

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Getting beyond cancer:

IMCLONE SYSTEMS: IDENTITY PROGRAM & ANNUAL REPORT

A completely new identity, website and corporate collateral. A visual journey into the hearts and minds of four cancer survivors who become the human face of all that biotechnology and faith can accomplish for this Manhattan based bio-pharmaceutical company's annual report.

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A place of purpose with a vision for the future:

ROBERT REDFORD'S SUNDANCE PRESERVE

A book, a website, and a brand redefined. The Sundance philosophy and experience is captured through breathtaking original photography and a compelling narrative and delivered seamlessly across all platforms.

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A&E

Gene Simmons
Biographical Interactive Timeline
This slightly twisted interactive experience allows fans of the A&E Gene Simmons Show to find out more about the history of Gene and his family while also providing advertisers an enticing sponsorship opportunity. We created a Family Tour set in Gene’s “home” with a unique timeline navigation tool giving users the full Gene Simmons experience.

Criss Angel
Mindfreak Memory Game
Criss Angel Says…This is based on the classic memory game “Simon Says” where users are asked to pay attention to a particular sequence of colors, and then repeat the exact sequence. The sequences get longer and, thus, more difficult as the game progresses. Instead of colors, this game uses a series of different magician props, such as playing cards, which change as the user reaches a new ‘level in the game. This game is an addiction for Mindfreak fans and drives them back to the site over and over again effectively promoting the A&E TV series.

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BBC

Bug Out
Aimed at the KS2 audience of 7-11 yr olds, Bug Out formed part of the BBC's Online Digital Curriculum or 'BBC Jam'. The user searches for various types of bugs in the rainforest before sorting them into groups according to number of legs, stripes, wings etc. The user can then watch a video telling them all about the insects they have found.

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Biography Channel

Black History Timeline
1919 took a fresh approach to visualizing history and proved that a timeline can be an engaging interactive interface. The timeline allows users to access bite-size portions of content and is an engaging alternative to most text heavy history presentations. Our proprietary Timeline Engine incorporates video, images, quizzes, polls and text in one seamless, experiential interactive piece. It was created in Flash with external XML files to allow easy updating and expansion.

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Biography channel is great.

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Conde Nast

WWD Fashion Week
A content rich online destination for Fashion Week that reinforces WWD Online as THE place to get the latest updates from the world of fashion and beyond. 1919 created, produced and managed the Fashion Week websites for the London, Paris, New York and Milan shows featuring the latest news and photo slideshows from all the collections, plus polls.

WWD/ MAC first look at Fashion Week
A dual-branded mini site provides users with an insider’s view of Fashion Week backstage and how top runway looks are achieved with MAC products. 1919 produced a dynamic site that incorporates fashion show images from New York, Milan, Paris and London. Each version includes make-up artist quotes, close-up images and information on how the specific look was achieved. This content was updated daily by WWD staff members to keep the content fresh and engaging. At the end of each week, WWD.com published a weekly review consisting of the best daily pics with relevant copy summarizing the week. WWD.com added new content via the CMS, previewed the content on staging and published the content live.

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Conde Nast is...

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Daily News

Content Management Solution
The Daily News needed a fast and efficient solution for producing interactive content quickly and easily- while offering sponsors enticing online advertising opportunities. 1919 developed a content management "toolbox" with everything from polls and sweepstakes to image slideshows and interactive timelines. This toolbox enables the News to create, configure and publish an unlimited number of variations. They create their own interactive content whenever and wherever they want – allowing them to fulfill multiple sponsor opportunities quickly and cost-effectively.

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The Daily News is a news...

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Daily Telegraph

Ford Mondeo
‘Kinetic Design’ Broadband Promo site
A showcase for user generated ‘Kinetic Design’, and the new Ford Mondeo, 1919 produced a smooth-moving, visual, video experience that allows the audience to journey through the site while simultaneously experiencing ‘Kinetic Design’. The goal was to entice the crème de la crème of amateur filmmakers to produce short films capturing the ideal ‘Kinetic Design’.

The short film videos were entered directly through the online environment enabling close engagement between the audience and the newly improved Mondeo brand. The site included in-depth entry details, superb expert tips, a video showcase area for entrant submissions, a film search facility, descriptions of the new Mondeo car, and creative inspiration for budding film makers.

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The Daily Telegraph is...

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Dan Marino

The Recovery System
Dan Marino’s new brand of memory-foam mattress needed to standout in a crowded market and go head on against the leader TempurPedic.

The 1919 solution: “The Marino Recovery System. For the rest of your day”. This “own the day” positioning, the endorsement of a pro quarterback and the mattress as a “recovery system” formed the foundation of the brand strategy. 1919 produced a cross-platform campaign including newspaper ads, POP Collateral, a 3 spot TV campaign and 5 minute POP film featuring a relaxed and spontaneous Dan explaining why it’s important to recover everyday. The mattress, compressed into bright orange box that fits into your car, was a breakthrough at retail.

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Dan Marino used to play for the Dolphins

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Giame

The spirit reborn
A renowned Japanese aroma therapist, who takes a holistic view of art, the senses and self-fulfillment, believes fragrance reconnects with one’s inner-self. 1919 created a marketing program and brand experience as unique as the fragrance itself.

“Unlock the spirit within you” added a new dimension and value to the fragrance. 1919 developed and produced an image campaign and total brand identity featuring packaging, collateral and a retail experience redefined as a gallery of the senses. Giame is the universal fragrance of spirituality and its message is best communicated through the universal language –art. All the elements of the brand are integrated and connected to the consumer through the interplay of art and spirituality.

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Giame portfolio_thumb_description

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Gold Canyon

Indulge in ambience
This candle and lifestyle product manufacturer was transforming its business model from wholesale distributor to consumer lifestyle marketer.

Ambience, the ultimate affordable luxury, summed up the new Gold Canyon lifestyle offering of scented candles, home décor and accessories. 1919 created a new identity program and visual look based on the ambience strategy and the tagline “the essence of living well”. From the extensive design style guide to seasonal catalogs and the interactive experience of both a robust consumer ecommerce website and a dynamic intranet for sales support, to the new logo, type and color palette combined with original lifestyle photography delivers the Gold Canyon ambience story.

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GQ

Trivia Quiz
1919 created a compelling interactive game for GQConnects.com that tests users’ knowledge on “How GQ are you?” This high fashion trivia game tests consumers’ knowledge of the last 50 years of GQ and men’s style. The quiz also features a fun betting component to enhance user engagement and stickiness. The game also can track best and worst performers sparking further competition and addictiveness.

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Gentlemen Quarterly is a publication...

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Guardian

Audi TT Music Promotion
We created an interactive voting program for Audi’s ‘TT Remastered Music Campaign’, exclusively launching with the Observer Music Monthly. We created an application that included real-time voting functionality, results generation and audio platform for TT’s 14 new cover bands.

We designed and built a voting mechanism that takes the audio and visual details for each track and loads them into the flash site. The voting tool employs cloud tagging technology, which dynamically illustrates the changing voting figures in real-time. The result was a highly interactive site that complemented this performance car’s music promotion and drove traffic to Audi’s website and showrooms.

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Guardian is...

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Harper Collins

Jessica Seinfeld Deceptively Delicious:
A compelling, engaging website to promote Jessica Seinfeld’s book that is a whimsical yet effective guide for parents to get their kids to eat healthy food. The site is scalable, flexible, easy to update and a great community builder. Through clever integration of flash animation the site projects personality and attitude. The graphic interface also allows for easy updates and site maintenance. With meal ideas, email sign ups and book ordering details, the web site is a social networking opportunity as well as a promotional tool.

Harper Collins has always...

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History Channel

The Universe Mini site
This bold and experiential site is designed to support the 13-part TV series without overwhelming the user with text-heavy content. The Universe is an immersive, engaging site that captures the true depth and grandeur of outer space including a 3-D tour of the solar system, games, videos, screen savers and wallpapers. With a focus on the visual experience, the site was text light to be adapted easily to the international affiliates needs. In addition, 1919 created this site to be easily adapted by worldwide affiliates in multiple languages including English, Hebrew, Japanese, Korean, Spanish, Chinese, German and Portuguese.

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The History Channel is a media outlet...

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ImClone Systems & Curagen

Humanizing biotechnology
For ImClone, 1919 proposed a new theme, Getting {Beyond} Cancer, which acknowledges that though cancer may always be a fact of life, we see a time where it no longer threatens life. 1919 then created an Annual Report that delivered this vision and mission through a compelling emotional narrative: an intimate journey into the lives of three real Erbitux patients who are “getting beyond” cancer and getting on with their lives.

For Curagen, a new look that humanizes this early stage bio-pharmaceutical company; a new voice and new language that makes the science accessible and exciting. 1919 created a complete identity package, new logo, collateral, annual report and website.

All photography is by 1919 Creative Director Peter Klueger.

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iVillage

Honda: Get in the Driver's Seat
We created this site to allow women to experience the Honda Odyssey and show them how this car could make their lives easier! Utilizing images with rollover “hot-spots” as well as Flash animation effects we created a site that gives the user a tour of the Honda Odyssey. From what kids can do when they’re bored (“Are we there yet?”) to where the various cup holders are located. The experience is a virtual test drive.

Coke: Active Living Website
Coca-Cola wanted to appeal to parents who are looking for easy ways to integrate exercise into their family’s daily lives. We developed a fresh, easy to navigate site offering information and suggestions categorized into different age groups including Toddlers, Kids, and Teens. 1919 integrated the Coke brand seamlessly into the site from loading graphics to traditional banner ads. The site also features an easy “send to a friend” feature to encourage word of mouth and community-building behavior.

Blackberry: Confident in Pink
This site stars the new Blackberry Pearl and targets the iVillage audience with the question “What makes you confident?” With a fashion conscious, user-friendly interface, great prizes and a chance for women to view comments of their peers, this proved to be an extremely successful site. Users also enter the secondary prize drawing by answering a weekly question posted on the site’s interactive Graffiti Wall. In addition to providing iVillage with the tools to update the site on a weekly basis, we hosted the site, collected the data and provided iVillage a CMS tool to change weekly questions, view user submissions, and publish them to the site.

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iVillage is...

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NY Jets

All the way!
Game plan: reconnect the Jets to the culture of NYC, energize the fan base and create messaging across a wide variety of media, to increase merchandise sales, TV audience share, and increase momentum for a stadium on Manhattan’s Westside.

Solution: When you’re a Jet, you’re a Jet all the way … whether you’re at the stadium or watching on TV, you’re in the game. 1919 created bold graphics and a powerful, “mean green machine” of very visual communication: from season tickets to Gameday magazines, from programs and merchandise to the online NY Jets store featuring two new animated characters, JetBoy and JetGirl. This bold “look” for the “new Jets” contemporized the brand and energized a new, younger fan.

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The New York Jets are a football team...

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Lilly Pulitzer

A lifestyle and fashion icon returns
This legacy Palm Beach fashion house required a new identity that is current and relevant to a new generation. By taking ownership of happiness, the positioning of “Life. Lilly. And the pursuit of happiness” summed up the Lilly attitude.

1919 produced four-season print advertising campaigns, direct mail, POP films as well as quarterly catalogs featuring glamorous locations from Palm Beach to Cap d’Antibe. 1919 conceived and produced two lavishly illustrated and photographed “lifestyle” books: Essentially Lilly, A Guide to Colorful Entertaining; and Essentially Lilly, A Guide to Colorful Holidays (both published by HarperCollins). The result was dramatic increase in consumer and media awareness as well as expanded retail presence.

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Nickelodeon

The Scurvy Rascals
An online marketing campaign targeted at boys ages 7+ that promotes and extends awareness of the UK TV series “Those Scurvy Rascals” This highly animated, quirky, fun web site that includes User Generated Content such as a virtual underpants gallery in which users can create their own customized online pirate underpants! In addition, the Rascals’ online presence was extended on PSP handheld which hit the 7th highest download spot. We made sure the Scurvy Rascals were everywhere: MySpace, Bebo, Piczo, YouTube, you name it! The result? The online marketing efforts are paying off as the sites audience grows exponentially and keeps the TV series top of mind.

Nickelodeon is a channel is for kids...

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Papa John's Pizza

"Who's your papa?" TV Campaign
Papa John's asked for an out of the box TV campaign utilizing our "pizza and a movie" strategy that would cut through the clutter of fast food promotions.

1919 created the Papa John's “Tenors” to present the “Pizza and a Movie” promotional offer. The PJ Tenors, a send-up of classic Italian opera singers, are a chorus to the trials and tribulations of daily life and make the critical connection between the good taste of the pizza and the good times of watching a movie. The 4 spot campaign asks the obvious question: “Who’s your Papa?” Continuing the entertainment theme, with music downloads from MusicMatch and Coca Cola, the PJ Tenors did star turns in an MTV styled spot called “Doubleneck”.

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Papa John's makes pizza for...

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PBS

NY Expeditions
Sponsored by NY State Lottery
The ultimate field trip for high-school juniors is a reality show with lasting benefits. In each of the 16 half hour episodes these student adventurers use the state as their laboratory and explore the subjects that shape our world. With topics ranging from energy, art and global warming to diversity, education and engineering.

See more of our broadband hi-def and film production:
Subaru
United Airlines
Small Town

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PBS is a channel...

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Power Rangers

Jetix Treasure Hunt Game
An online treasure hunt to support and promote The Power Rangers’ Operation Overdrive series and encourage users to enter a sweepstakes. An addictive single and multiplayer game in which Rangers go on a treasure hunt to track down 5 long lost jewels from the Crown of the Gods. Along the way, users must decode mind–crunching puzzles, embark on mythical adventures and overcome spectacular battles or Dark Forces will wear the Crown and evil will be unstoppable!

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The Mighty Morphing Power Rangers....

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The Ritz-Carlton Residences, Vail

Rocky Mountain Luxury
The Ritz-Carlton Residences, Vail needed a 360 marketing campaign aimed at high net-worth families seeking the ultimate in mountain resort living.

Two legendary brands combine to create an experience that highlights the luxury amenities and service components. The tagline “We’ll be waiting for you.” summed up the brand positioning. The website and oversize brochure romance the Ritz lifestyle in Vail. The first print campaign, “Home, home on the range”, boldly portrays the combination of Ritz-Carlton’s luxury against the dramatic scenery of Vail. The second campaign is headlined “ a glossary for luxury living” defining attributes unique to the brand. The direct mail led off with “for your consideration” on the envelope and continued with a personal letter and a 12-page photo album. The second was a formal invitation to experience a home that “exceeds your every expectation every day”.

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Vail, Colorado...

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Sundance Preserve

A place set apart
1919 created the identity for a “place” called Sundance Preserve, the culmination of Robert Redford’s 40 year quest to create a self sustaining retreat for artists, scientists and thought leaders.

“The inspiration of nature" and "the nature of inspiration” is the foundation that 1919 created to inform the identity program for Sundance Preserve. We wrote and produced an oversized book of original panoramic photography A Place Set Apart. The narrative is focused on Redford's passionate commitment to the combination of preservation, conservation, art and inspiration. The imagery and narrative was transported seamlessly to the website, advertising and print collateral. The result is an experience that is nothing short of revelatory even for those who think they know Sundance.

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Sundance is...

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YRB Magazine Editorial:
Fashion Riot!
NY based fashion glossy wanted a hyper realistic photo layout reflecting cutting edge fashion and urban lifestyle.

From inspiration to realization, 1919 shot a fashion editorial with realism, guts and energy that feels out of the moment, spontaneous. The result is a fashion story with models in satin gowns appearing to be part of a political street a tribute to 1960’s style demonstrations.

Photographer Bert Spangemacher and 1919 creative director Peter Klueger joined forces to create and execute a hyper realistic photo layout for urban lifestyle magazine YRB. From inspiration to concept boards, and from production to realization, the duo delivered a mix of art direction and photography that has realism, guts and energy.

"Four eyes can see more than two, and two brains can create and shoot at nano speed. On location we truly can deliver on the concept because we share the same vision from different angles. It truly streamlines the process." observed Klueger.?The 1919 creative team spend a great deal on the conceptual stage of this unique photo story. Klueger commented: "Stylistically we wanted a journalistic edginess that feels out of the moment, spontaneous." Their latest work is a tribute to 1960's style demonstrations. "There were fire hydrants gushing, oil barrels on fire and hard core police cracking down on the demonstrators."

Spangemacher said "Our concept was motivated by the current political climate and fantasizing about the cultural freedoms of a western society -in which anything goes- until the fashion police steps in."?"A journalistic approach to a fashion story as a truly surreal event. Almost a satire." continued Klueger.

This project adds another dimension to the offerings of 1919 Creative Studio --- concept, casting, photography, retouching and layout produced efficiently and economically. The 1919 approach is based on the Bauhaus philosophy of using the most up to date tools and media to bring style and art to communication. The Spangemacher/Klueger creative partnership brings a new and exciting approach to lifestyle photography for clients in fashion, beauty and consumer media.

Photobook:
Anatomy of Tokyo
Peter Klueger explores the incredible symmetry of Tokyo’s architecture and gastronomy. The nature and presentation of the cuisine finds tributes everywhere in the buildings of modern Tokyo. The colors of the culture are presented in both pop and traditional venues.

"synthetic action hero food
shooting off pachinko jingle
space torpedo beams
lost world dying Geisha charm
and the escaping steam
of comic book violence"

Broadband Video:
The Blue Lola
Peter Klueger's classic digital short "Blue Lola" is now viewable on iPod. Experience the dream artist Blue Lola's last frantic moments in her existential world recorded in QuickTime “Dream¨ format.

Slain by a computer virus, we discover the Blue Lola collapsed in her laboratory. The mystery of this reclusive life unravels as we take an intimate journey into the dark side of her soul as revealed in her dreams. Amazingly we can view her last dream. She has pioneered a method of recording her dreams on a "memorizer" and downloading them to her computer.

With these digitized dreams she creates a revolutionary new art form that allows her to interact with the outside world, as well as relive her most vivid fantasies. The format she uses is QuickTime "Dream", and like QuickTime VR there are still bugs to be worked out.

Director Klueger says: "To further dramatize the feeling of digital dreaming, the video is produced entirely within the digital domain using the very dream-like elements of cut and paste, clipboard, inversions and loops.

Cast: Jennifer Russell, Ken Moody, Peter Klueger

Conceived, written, produced and directed by Peter Klueger

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