August 21, 2006 + Klueger captures cancer survivors

2005 ImClone AR is an intimate journey into the lives of three real Erbitux patients who are getting beyond cancer and getting on with their lives. These impressionistic photo-essays of real life capture seemingly mundane, but essential moments about survival, life, endurance, time and hope. Designed and photographed entirely by 1919 Creative Director Peter Klueger.

The AR, which begins with a new Mission Statement, also features the letter to shareholders� which is woven into a visual narrative about the progress of the Erbitux franchise and the status of the pipeline, partnerships and finances. The photography and graphics throughout the letter section reinforce the dynamic, integrated nature of the business and feature research and manufacturing facilities as well as employees. A new look. A new identity. A new outlook that speaks more about the future than the past. An annual report for 2005 that truly manifests humanity, vision and purpose.