NEW YORK Sept 3, 2007 – 1919 Creative Studio, the brand identity firm that takes a holistic approach to advertising and marketing communications, was awarded The Ritz-Carlton Residences, Vail account by the developer Vail Resorts Development Company. The assignment is to create a new Fall/Winter marketing campaign for the residences whose target market is comprised of high net-worth families seeking the ultimate in mountain resort living.

The first effort is a print campaign scheduled to break this month that features the headline “Home, home on the range” and boldly portrays the combination of Ritz-Carlton’s luxurious services and amenities against the dramatic scenery of Vail’s Rocky Mountain location. This is followed by the launch of a new website and a direct mail campaign that continues through February 2008.

The tagline for the overall campaign is “We’ll be waiting for you” which is intended to highlight the key differentiator of the personal service provided by The Ritz-Carlton.

Peter Klueger, Creative Director and Partner, notes “This is a great opportunity to showcase the legendary qualities of the Ritz-Carlton against the striking landscape and lifestyle of Vail. It is a great story to tell particularly from a visual perspective.” Klueger will also be shooting original photography for all the elements of this multi-media campaign.
“This is a coming together of two world-class brands, The Ritz-Carlton and Vail Resorts, to create a unique offering of luxury living in an incredible natural environment. It’s rare that two distinct brands can combine with such remarkable and compelling synergy” said Managing Partner and Copywriter Nick Wollner.