September 26 , 2007 + 1919 Creative Studio assigned Ritz-Carlton Residences, Vail Integrated Marketing Initiative

Brand agency to create ads, direct-mail, collateral and website for exclusive real estate development

NEW YORK Sept 3, 2007 - 1919 Creative Studio, the brand identity firm that takes a holistic approach to advertising and marketing communications, was awarded The Ritz-Carlton Residences, Vail account by the developer Vail Resorts Development Company. The assignment is to create a new Fall/Winter marketing campaign for the residences whose target market is comprised of high net-worth families seeking the ultimate in mountain resort living.



The first effort is a print campaign scheduled to break this month that features the headline "Home, home on the range" and boldly portrays the combination of Ritz-Carlton?s luxurious services and amenities against the dramatic scenery of Vail's Rocky Mountain location. This is followed by the launch of a new website and a direct mail campaign that continues through February 2008. The tagline for the overall campaign is "We'll be waiting for you" which is intended to highlight the key differentiator of the personal service provided by The Ritz-Carlton.



Peter Klueger, Creative Director and Partner, notes "This is a great opportunity to showcase the legendary qualities of the Ritz-Carlton against the striking landscape and lifestyle of Vail. It is a great story to tell particularly from a visual perspective." Klueger will also be shooting original photography for all the elements of this multi-media campaign. "This is a coming together of two world-class brands, The Ritz-Carlton and Vail Resorts, to create a unique offering of luxury living in an incredible natural environment. It's rare that two distinct brands can combine with such remarkable and compelling synergy" said Managing Partner and Copywriter Nick Wollner.

March 22, 2007 + The creative team Peter Klueger & Nick Wollner of New York's 1919 Studio are happy to announce the Creative Award list for 2006/2007:

+ 1 HOW 2007 international Design Award Merit Award for ImcloneAR "Living Beyond Cancer"
+ 1 Platinum international MarCom Creative Award for "Getting(beyond)Cancer" AR
+ 1 Platinum international MarCom Creative Awards for "GC Spring Catalog"
+ 1 Gold international MarCom Creative Award for "Getting(beyond)Cancer" Annual Report 2005
+ 1 honorable MarCom Creative Award for "Getting(beyond)Cancer" Cover 2005
+ 1 Gold international Davey Award for "Getting(beyond)Cancer" Annual Report

2005:
+ 5 international TELLY Awards for the "3 tenors" commercial campaign for Papa John's pizza
+ 2 Platinum international MarCom Creative Awards for Annual Report "Real"
+ 2 Platinum international MarCom Creative Awards for "Holiday Catalog 2005"
+ 1 Gold international Davey Award for Annual Report "Real"
+ 1 Gold international Davey Award for "Hollywood" Commercial
+ 1 Gold international Davey Award for "Rainy Day" Commercial
+ 1 Award for Creativity 35 Award show for Annual Report ImClone
+ 1 BlackBook Award for the 20th annual AR100 show

February 1, 2007 + German director Peter Klueger's classic
breakthrough digital video "Blue Lola" is now viewable on iPod. Experience the
dream artist Blue Lola's last frantic moments in her existential world
recorded in QuickTimeDream¨ format. Rumor has it that BlueLola has somehow
returned and a sequel is in the works.
Watch Now or visit the Blue Lola Website

"The Blue Lola"
Format: QuickTimeDream¨
3:43 Minutes
Cast: Jennifer Russell, Ken Moody, Peter Klueger
Idea, story, concept, production, direction: Peter Klueger

Slain by a computer virus, we discover the Blue Lola collapsed in her
laboratory. The mystery of this reclusive life unravels as we take an
intimate journey into the dark side of her soul as revealed in her dreams.
Amazingly we can view her last dream. She has pioneered a method of
recording her dreams on a "memorizer" and downloading
them to her computer. With these digitized dreams she creates a
revolutionary new art form that allows her to interact with the outside
world, as well as relive her most vivid fantasies. The format she uses is
QuickTimeDream¨, and like QuickTime VR there are still bugs to be worked
out. Lola's dream art is published on the "Hello World" net. This
intravenous entertainment system is linked directly into the sight and
psyche of the consumer.

One of the most fascinating aspects of dreams is that they are without
borders or limitations; there is no right or wrong and no censorship. Lola's
dreams reflect the relationship of the subconscious mind and the world
behind the monitor. The medium of the digital dream reveals disadvantages
not unlike digital video. The imperfections are glaringly revealed: skipped
frames, drop outs, and glitches. Cyber-noise mixed with visual noise from
old film footage is used to create the effect of looking into a blurry
subconscious.

Director Klueger says: "To further dramatize the feeling of digital
dreaming, the video is produced entirely within the digital domain using the
very dream-like elements of cut and paste, clipboard, inversions and loops.
In fact, the entire Lola project is one big loop because they have
philosophical depth. Birth and death, ups and downs are examples of the
human experience as a series of loops or cycles."

As an allegory to the broken promises of high-tech hype, "The Blue Lola"
represents the inability of technology to fulfill our most personal and
soulful needs. C.G. Jung believes that modern man has lost his soul, and
must discover his own personal mythology, rituals, dreams and individual
fantasies in order to regain it. Clearly, nothing can replace the
individuals need to invent his own inner-reality.

Peter Klueger
Partner
Creative Director
1919 Creative Studio NYC
900 Broadway
New York 10003
212 982 6400
www.1919.com

The Blue Lola Website

August 21, 2006 + Klueger captures cancer survivors
2005 ImClone AR is an intimate journey into the lives of three real Erbitux patients who are getting beyond cancer and getting on with their lives. These impressionistic photo-essays of real life capture seemingly mundane, but essential moments about survival, life, endurance, time and hope. Designed and photographed entirely by 1919 Creative Director Peter Klueger.

The AR, which begins with a new Mission Statement, also features the letter to shareholders€� which is woven into a visual narrative about the progress of the Erbitux franchise and the status of the pipeline, partnerships and finances. The photography and graphics throughout the letter section reinforce the dynamic, integrated nature of the business and feature research and manufacturing facilities as well as employees. A new look. A new identity. A new outlook that speaks more about the future than the past. An annual report for 2005 that truly manifests humanity, vision and purpose.

See the pictures. Featured in Graphic Design USA

April 2, 2007 + For Robert Redford's Sundance Preserve 1919's creative team of Peter Klueger and Nick Wollner were engaged to refine the vision, mission and motivation for Sundance Preserve, the culmination of Robert Redford's 35 year quest to make Sundance, Utah a self sustaining retreat for artists, scientists and thoughtful citizens to share ideas and to inspire and implement meaningful change.

1919 Creative Studio was engaged to create an identity program and collateral that would express the true spirit of Sundance Preserve and capture the imagination of donors and investors, the leaders of the various Sundance commercial enterprises and the existing Sundance community. Sundance Preserve is dedicated to the notion that wilderness and nature are key ingredients in the creative process and that this inspiration is key to innovation, progress and a better world.

Wollner and Klueger created a book of original panoramic photography of Sundance called A Place Set Apart. It is bound in classic picture-book style -- oversized and printed on heavy paper stock. The narrative is focused on Redford's passionate commitment to the combination of preservation, conservation and inspiration. The result was an experience that was nothing short of revelatory even for those who thought they knew Sundance.

1919 launched the Sundance Preserve website (www.sundancepreserve.org) on April 2, 2007.

August 8, 2006 + New Coffee Table Book Marks Latest Chapter in 1919's Reinvigoration of Iconic Lilly Pulitzer Fashion Brand

1919 Creative Studio, announces the publication of "Essentially Lilly, A Guide to Colorful Holidays," the second lavish coffee table book and the second lifestyle book conceived and produced for client Lilly Pulitzer. Lilly herself drew crowds to a packed book signing held at Bloomingdale's New York.

Published by HarperCollins, this beautifully-illustrated and photographed book is a sequel to the wildly successful "Essentially Lilly, A Guide to Colorful Entertaining," also from HarperCollins and now in its third printing.

This second lifestyle book is yet another building block in the Lilly Pulitzer lifestyle brand initiative that began over three and half years ago when Lilly Pulitzer management first approached 1919 to launch a consumer marketing effort for the iconic fashion brand best known for their bright colors and whimsical prints. Since then, 1919 has embarked on an integrated program driven by the brand's new tagline "Life. Lilly. And the pursuit of happiness."

1919 initiatives include national print advertising campaigns featured in Vogue, Vanity Fair and Town & Country; four seasonal catalogs mailed to over 700,000 devoted customers. The coffee table books were developed to introduce the Lilly Pulitzer lifestyle to new audiences as well as expand the Lilly Pulitzer experience among longtime devotees.

"We extended the classic Lilly Pulitzer clothing brand into a must-have, quintessential Palm Beach lifestyle experience which appeals to the young and the forever young in their pursuit of happiness," says 1919's creative director and partner Peter Klueger. Since the early 1960s, when Lilly's friend Jackie Kennedy and young model Renee Russo were photographed wearing the classic shifts, Lilly's apparel has been synonymous with affluence at ease, a banner of the preppy lifestyle. "The challenge was to carefully transport Lilly's nostalgic and exclusive Palm Beach legacy into the 21st century," Klueger explains. "We orchestrated visual stories of girlfriends and their dreams, celebrating Lilly's Palm Beach spirit as they traveled to the finest resorts in the world having an extraordinarily happy time."

Since the publication of both books Lilly Pulitzer has experienced a dramatic increase in the consumer press as well as appearing twice on the Today Show with Katie Couric twice and being featured in the Stepford Wives movie. Sales have more than tripled since the introduction of "Life. Lilly. And the pursuit of happiness" tagline in 2002. The Lilly Pulitzer line has gained an expanded retail presence at top-tier department stores such as Saks Fifth Avenue, Bloomingdale's and Neiman Marcus. A Lilly Collectors' Edition Barbie was released this fall.

July 21, 2006 +

New York's 1919 Brand Agency creative team Peter Klueger & Nick Wollner are happy to announce the Creative Award list for 2005:

+ 5 international TELLY Awards for the "3 tenors" commercial campaign for Papa John's pizza
+ 2 Platinum international MarCom Creative Awards for Annual Report 2004 + visit site
+ 2 Platinum international MarCom Creative Awards for "Holiday Catalog 2005" + visit site
+ 1 Gold international Davey Award for Annual Report 2004 + visit site
+ 1 Gold international Davey Award for "Hollywood" Commercial + visit site
+ 1 Gold international Davey Award for "Rainy Day" Commercial + visit site
+ 1 Award for Creativity 35 Award show for Annual Report 2004 + visit site
+ 1 BlackBook Award for the 20th annual AR100 show + visit site

 

1919 a creative brand agency:
Nick Wollner, Founder
Peter Klueger, Creative Director & Partner
Gary Langstaff, Brand Strategist & Partner
David McGoldrick, Producer & Partner
Ann Egbert, Producer & Partner

Nick Wollner Bio
"Companies attempting to 'position' themselves need to take a position. Optimally, it should relate to something the market actually cares about."
The Cluetrain Manifesto

Adept and experienced at bringing unique innovative ideas from concept to realization, Nick Wollner is a skilled orchestrator of talented creative teams. His vision of the studio structure applied to creative deliverables is the foundation of 1919's architecture. At 1919, Nick has been instrumental in developing the communications strategies for the New York Jets, Lilly Pulitzer, ImClone Systems, and providing creative vision for the execution of these
tactics. Prior to launching 1919, Nick was founder and president of Crossroads Films, one of the largest commercial production companies in the nation, with offices in New York, Los Angeles, and Chicago. Through its six operating divisions, Crossroads produced two feature films, TV programming for Sony, American Airlines, and The New York Lottery, multiple music videos, infomercials, corporate films and documentaries, and thousands of television commercials. Early in Nick's career he was at the advertising agencies Benton & Bowles and Doyle, Dane, Bernbach in their television production departments. Nick brings over 25 years of management, advertising and production experience to the 1919 team.

Peter Klueger Bio
"Design is everywhere and everything. Before there is Design, there is the Idea."

It is entirely fitting that our Creative Director/Partner, Peter Klueger, is a Bauhaus devotee. In Germany, he worked for some of Europe's top advertising agencies and eventually founded his own design and branding firm. For 16 years he developed award winning creative marketing solutions for a range of consumer and lifestyle brands from BP, Mercedes Benz, and BMW to Kellogg's, Canon, Davidoff and Nivea. Before joining 1919, Peter worked as Global Creative Director of the Interactive Ad Agency <KPE> for a wide range of entertainment/fashion focused companies including Sony and Sony Style, Polo Ralph Lauren, Discovery Network, Miramax and Cablevision. He developed branded websites for stars like Alicia Keys and celebrity make-up artist Kevyn Aucoin. Previously, as Associate Creative Director at Ogilvy & Mather in New York, Peter's team won the highly competitive pitch for a global campaign for Motorola. The Hello Moto campaign continues today. He also worked as the Global Creative Director for American Express Interactive and as ACD on Jaguar. Peter is a graphic design masters graduate of Hannover State Academy of Fine Arts and also holds a master's degree in Multimedia and Film from the School of Visual Arts in New York. Strongly influenced by the Bauhaus movement of art and design, his holistic understanding of visual communication makes 1919 a unique and powerful resource for our clients.

Gary Langstaff Bio
"Bloody 'ell! It doesn't have to be that complicated!"

As the former head of marketing and brand strategy for Burger King, Gary Langstaff is a brash, opinionated risk taker. Evidently taking risks has its rewards: during his tenure at BK the chain reversed a five year slide and grew in both sales per restaurant and systems sales and profits. Before that, Gary was Executive Vice President/Marketing at Hardee's Food Systems, where his approach helped to displace Wendy's as the #3 burger chain while reaping 25% per unit sales growth. At 1919, Gary has worked closely with AT&T Broadband, Coca-Cola, Close To My Heart, RxMarketplace.com and InSite to develop comprehensive marketing strategies which influence all elements of a company's marketing mix. Prior to moving into the corporate theatre, Gary spent twelve years of distinction in the advertising business, primarily at Benton & Bowles (now DMB&B). In 1985 he opened and managed the Los Angeles office of Wieden & Kennedy, Inc. Before joining 1919, Gary capitalized on his experience in consumer marketing, brand strategy and information management under the aegis of his Steamboat Springs-based company, Retail Resolve. Clients included AT&T, BellCable Media, Taco Bell, Outback Steakhouse and Anheuser Busch. Throughout his career Gary's strategic insights and "creative first" approach have helped his clients and agencies garner international kudos and hundreds of awards.

© 2007 1919 LLC, NY. All Rights Reserved