Lilly Pulitzer

Lilly's are always associated with happy times ---vacations, parties, resort living ---and, above all, the Palm Beach lifestyle. Every Lilly print and outfit has a story ---something happy, memorable and above all fun. 1919 created "Life. Lilly. And the pursuit of happiness" to reflect the Lilly attitude and anchored the launch of ongoing four season print advertising campaign as well as quarterly catalogs. As a parallel effort to the advertising and direct marketing deliverables 1919 conceived and produced two "lifestyle" books: Essentially Lilly, A Guide to Colorful Entertaining (published by HarperCollins, May 2004 and now in its third printing); and Essentially Lilly, A Guide to Colorful Holidays (published by HarperCollins and released August 2005).